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Search Off the Record takes you behind the scenes of Google Search and its inner workings! In each episode, the folks from the Search Relations team will give you background info on the decision-making behind launches, feature prioritization in Search Console, and the projects Google Search teams are working on. They will share fun stories from the many conferences they attend as well as from their day-to-day working life at Google. They will also dive into the currently trending conversations in the SEO community at large. Have a listen!

How serving works, hreflang, and more!

Apr 13, 2021

In this episode, John, Martin, and Gary dive into how serving works, discuss the Search Central Live debugging session, and the surprising complexity of internationalization and hreflang. Have a listen!

Synonyms talk → https://goo.gle/2PZA6js
Search Central Live → https://goo.gle/3dBm1B8

Google Search developer site...

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Transcription for How serving works, hreflang, and more!

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Apr 13, 2021

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Search Central LIVE Q&A

Mar 25, 2021

This episode is a recording of the Q&A section of the Search Central LIVE event which took place on Feb 24th, 2021. John, Martin, and Gary answer questions about launching a new site for a local business, algorithm changes, dynamic rendering, AMP, PWAs, title tag length, and more. 

We apologize for the subpar quality of...

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Transcription for Search Central LIVE Q&A

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Mar 25, 2021

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Site Kit, Web Components, shards and more!

Feb 23, 2021

In this episode, John, Gary, Martin, and special guest Mariya, Product Manager on the Search team, discuss Google’s free WordPress plugin Site Kit, the Swiss army knife of Google products that puts the most relevant of Google’s tools directly in your WordPress admin dashboard. They also dive into web components,...

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