Jun 12, 2025
In this candid episode of Search Off the Record, Gary Illyes and Martin Splitt from the Google Search team peel back the curtain to reveal a more human side of their work and challenges. Instead of diving deep into technical concepts, they reflect on their personal journeys—touching on everything from public speaking nerves to building empathy between developers and SEOs. Through playful banter and thoughtful commentary, they share how communication, context, and curiosity play vital roles in their day-to-day roles, both internally at Google and in the broader web ecosystem.
The conversation also explores the evolution of Martin’s career, his passion for the web, and how his developer background helps him bridge gaps in technical understanding. The duo navigates the complexities of delivering accurate guidance in public forums, the risk of being taken out of context, and the importance of clear communication across diverse audiences. It's a thoughtful, lighthearted, and occasionally philosophical discussion that reminds listeners that behind the guidance, there are real people striving to make the web better for everyone.
Resources:
Episode 93 transcript→https://goo.gle/sotr093-transcript
Chapters:
0:00 – Intro & Setup
1:30 – Life at Google
3:30 – Speaking to Developers
6:30 – Early Speaking Days
10:00 – SEOs vs Devs
14:00 – Should SEOs Code?
19:00 – Context is Everything
23:30 – Clearer SEO Advice
26:30 – Why No Slides
29:00 – Wrap Up Chat
Listen to more Search Off the Record → https://goo.gle/sotr-yt
Subscribe to Google Search Channel → https://goo.gle/SearchCentral
Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
#SOTRpodcast #SEO
Speaker: Martin Splitt, Gary Illyes
Products Mentioned: Search