Sep 4, 2025
Explore critical aspects of search engine optimization for web content that lives behind a login or paywall. In this episode, Martin and John cover how Googlebot interacts with these pages, the role of paywall structured data, and methods to prevent unintended indexing of private information. Get practical advice on improving your website's visibility and user experience while maintaining data security in Google Search.
Resources:
Episode transcript →https://goo.gle/sotr099-transcript
Chapters:
0:00 - Intro
0:09 - Navigating SEO for login and paywalled content
2:01 - How Google indexes restricted content
10:51 - Strategies for controlling content visibility
20:54 - Testing and optimizing your site for Search
Listen to more Search Off the Record →
https://goo.gle/sotr-yt
Subscribe to Google Search Channel →
https://goo.gle/SearchCentral
Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
#SOTRpodcast #SEO
Speaker: Martin Splitt, John Mueller
Products Mentioned: Search Console