Oct 30, 2025
Celebrate the 100th episode of Search Off the Record with Martin, Lizzi, Cherry, John and Gary as they revisit memorable moments, touching on a bunch of topics. This special episode touches on Google's mobile-first indexing, the intricacies of the Caffeine indexing system, and a deep dive into JavaScript scoping – and hoisting. You'll hear again about optimizing documentation traffic and the delightful world of Google Doodles. Discover key insights that impact your SEO strategies and web development practices.
Resources:
Episode transcript → https://goo.gle/sotr100-transcript
Chapters:
0:00 - Welcome and 100th Episode Intro
2:21 - Lizzi's favorite: SEO starter guide readings
3:01 - Gary on Mobile-First Indexing Importance
3:39 - Revamping the SEO starter guide
5:13 - Meta tags and Google's indexing system
9:11 - Cherry's use of podcasts for work
12:09 - Deep dive into caffeine indexing
13:59 - The mechanics of data conversion in caffeine
16:12 - John's favorite: The magic of Google Doodles
23:30 - JavaScript ccoping and hoisting
25:47 - Optimizing documentation traffic
29:29 - Conclusion: 100 Episodes of Search Off the Record
Listen to more Search Off the Record → https://goo.gle/sotr-yt
Subscribe to Google Search Channel →
https://goo.gle/SearchCentral
Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
#SOTRpodcast #SEO
Speaker: Martin Splitt, John Mueller, Cherry Sireetorn
Prommawin
Products Mentioned: Search Console