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Search Off the Record takes you behind the scenes of Google Search and its inner workings! In each episode, the folks from the Search Relations team will give you background info on the decision-making behind launches, feature prioritization in Search Console, and the projects Google Search teams are working on. They will share fun stories from the many conferences they attend as well as from their day-to-day working life at Google. They will also dive into the currently trending conversations in the SEO community at large. Have a listen!

Jun 26, 2025

Developers often have misconceptions about SEO. In this episode of Search Off the Record, John Mueller and Martin Splitt clarify what matters and what doesn't. They cover areas including: Optimizing themes for SEO, The indexing API, and common HTML mistakes. This podcast delivers essential knowledge for developers to enhance their SEO strategies and avoid common pitfalls.

Resources: 

Episode transcript → https://goo.gle/sotr094-transcript

Chapters:
0:00 - Intro to SEO misconceptions
0:15 - Why developers should care about SEO?
0:59 - Technical vs non-technical SEO
4:38 - The importance of naming things
6:03 - Title and Meta Description
7:31 - Is bad Html bad for SEO?
12:43 - Core Web Vitals
17:22 - Javascript SEO
27:00 - Google APIs and SEO
27:42 - Google Search algorithm
31:32 - What about Html comments?
31:58 - Themes and SEO
32:13 - How to reach out to Martin
32:57 - Wrap up

Listen to more Search Off the Record → https://goo.gle/sotr-yt
Subscribe to Google Search Channel → https://goo.gle/SearchCentral

Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.

#SOTRpodcast #SEO

Speaker: Martin Splitt, Gary Illyes
Products Mentioned: Search Console,