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Search Off the Record takes you behind the scenes of Google Search and its inner workings! In each episode, the folks from the Search Relations team will give you background info on the decision-making behind launches, feature prioritization in Search Console, and the projects Google Search teams are working on. They will share fun stories from the many conferences they attend as well as from their day-to-day working life at Google. They will also dive into the currently trending conversations in the SEO community at large. Have a listen!

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  2. A discussion of UX for SEO

A discussion of UX for SEO

Nov 21, 2024

In this episode of Search Off the Record, Lizzi and John are joined by Rio Ichikawa, a product manager working on UX, CRO, and SEO, to discuss the intersection of SEO and UX. They explore how user experience impacts SEO, emphasizing the shared goals of attracting and converting users. Tune in for a discussion on common UX mistakes - like carousels - and how heatmaps can be a valuable tool for understanding user behavior and optimizing web pages for better engagement and conversion rates. 

 

Resources:

Episode transcript → https://goo.gle/sotr086-transcript

Rio on X/Twitter  → https://goo.gle/4eAOjJz

Rio on LinkedIn → https://goo.gle/3OnaHuY 

 

Listen to more Search Off the Record → https://goo.gle/sotr-yt

Subscribe to Google Search Channel → https://goo.gle/SearchCentral

 

Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.