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Search Off the Record takes you behind the scenes of Google Search and its inner workings! In each episode, the folks from the Search Relations team will give you background info on the decision-making behind launches, feature prioritization in Search Console, and the projects Google Search teams are working on. They will share fun stories from the many conferences they attend as well as from their day-to-day working life at Google. They will also dive into the currently trending conversations in the SEO community at large. Have a listen!

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  2. A spotlight on SEO and data with Michelle Robbins

A spotlight on SEO and data with Michelle Robbins

Jun 2, 2022

In this episode of Search Off the Record, we talk with Michelle Robbins - a software engineer by trade and member of the Search Marketing community. Lizzi Sassman and Gary Illyes sit down with Michelle to discuss how she got interested in SEO and even talk about data’s relation to SEO. How can data improve your SEO? Moreover, they explore common issues with data: bias, misrepresentation, and correlation vs. causation. Listen to this episode to see where the worlds of data and SEO overlap.

Episode transcript → https://goo.gle/sotr039-Transcript 

Michelle Robbins on Twitter → https://goo.gle/3Nd8jVE

Michelle Robbins on LinkedIn → https://goo.gle/3PWnpAM 

Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.